The 33rd Annual Loerie Awards took place between 16 - 18 September 2011 in Cape Town. Adams & Adams was there as an official sponsor and proud sponsor of the Young Creatives Category
The 32nd Annual Loerie Awards - Adams & Adams was there!
Adams & Adams sponsored ‘young creatives’ winners
Sophia Strydom - elated with her
Adams & Adams Young Creatives Loerie Award.
Sophia Strydom, a graphic designer at Joe Public and Kenneth van Reenen, a copywriter at DDB South Africa are the winners of this year’s South African ‘Young Creatives’ category in the Loerie Awards. Elected by a jury of international judges, the winners walked away with the industry’s most coveted award.
Both Kenneth and Sophia at the tender age of 24, are no newcomers to winning awards, having already won 30 and 24 awards respectively for their creative works in their short careers.
Sophia holds a BA Graphic Design with Corporate Communication Management degree from the North-West University and is in her second year of working and has already worked on many high-profile MNC accounts. Kenneth studied at the AAA School of Advertising and thereafter went on to obtain diplomas in copywriting and integrated marketing communications. He too has worked on campaigns for high profile clients.
Sophia’s win is as a result of her design and execution into printing and promotional works for Clover, the HIV Brothers for Life Campaign, the Rock4Aids 2010 campaign and OFM radio station, whilst Kenneth received his award for his execution of campaigns into film (advertisements) for the likes of Canon, McDonald’s and Energizer.
Sponsored by Adams & Adams, the award recognises ‘outstanding achievement’ by talented individuals (between 18 to 27) who work in the brand communications industry, and who are at the beginning of their careers.
“Adams & Adams congratulates Sophia and Kenneth on their awards,” says Mariette du Plessis, Partner at Adams & Adams. “Their work exemplifies the magnitude of South Africa’s young and up-and-coming talent. The creative execution and intellect involved in the body of work submitted by both Sophia and Kenneth this year, shows an insight into their various target audiences which is unmatched by anything I have seen produced by their youthful counterparts in the global advertising world”.
“The partners of Adams & Adams are passionate about the protection of creative works. The firm celebrated its centenary in 2008 and over the years its range of services also expanded from a patent law firm initially to a full service law firm. We offer the full spectrum of intellectual property law protection (including brands, designs, copyright, patents, advertising law), as well as commercial services, commercial and general litigation and property law.
“The synergy between a law firm specialising in the protection of creative fruits and the Loeries is a natural one. Adams & Adams supports the Loerie Awards Company and is responsible for all its legal matters. The firm is committed to and supports the local advertising industry,” concluded du Plessis.
Charne le Roux & Sophia Strydom – winner of Young Creatives Award – Graphic designer
Charne le Roux & Mbuso Ndlovu (One of last years winners of the Young Creatives Award)
Charne Roux with Neo Mashigo ECD of DraftFCB Johannesburg
Charne le Roux with Lubalalo Mtati, winner of two gold student awards
Charne and Lu on Saturday, 17 September 2011
Renè, a candidate attorney at A&A and Lu on Sunday, 18 September 2011
David Hasselhoff at the Loeries. Photo courtesy Cape Town Tourism
Charne le Roux and Patricia de Lille
For more information click here.
Creative week - Cape Town (9 - 16 September)
Creativity is overflowing and it is all flowing down to Cape Town where Creative Week has begun. It will be a mesmerising week of creative talent abounding in the build up to The Loeries Fez Weekend (16 - 18 September). Artists in Cape Town from all disciplines will be having open days, exhibitions and shows. As the artists get ready for the busy week, one wonders how much thought has gone into protecting their rights. Do they know about the Performers’ Protection Act giving them certain rights, such as preventing the public from making a recording of a live performance? What about furniture and lighting designers launching new products? Have they registered their designs? Where a product is designed with a new shape or appearance, it may qualify for design protection. Designs can be registered for a wide variety of products, ranging from more hard core items like cars to traditionally aesthetic items like jewellery. And what about their brands? If you are using a new brand, it can be protected, if it is distinctive. Know your rights.
An Interesting Combination
The Loerie Awards or, as it is fondly known, “The Loeries” are the most prestigious brand communication awards on the African continent. It is coveted by everyone involved in the broad field of brand communication ranging from television, radio and print communication, design, architecture, interior design, package and publication design to motion graphic design, direct marketing, PR communication, non-broadcast video, live events, sponsorship and digital media.
The Loerie Awards competition was first held in 1978, as a way to support and grow television advertising. It has expanded enormously and the awards are now regionally focused on the continent of Africa and the Middle East.
The Loeries has become far more than a single award ceremony. Since 2005, it has grown to incorporate activities throughout the calendar year, including its own award winning magazine, Migrate and its excellent printed annual. It now offers a travelling expedition, which showcases the year’s winning work and travels throughout South Africa. Several educational institutions, corporate headquarters and many of the art festivals, as well as a few international destinations are visited.
The partners of Adams & Adams are passionate about the protection of creative works. The firm celebrated its centenary in 2008 and over the years its range of services also expanded from a patent law firm initially to a full service law firm. We offer the full spectrum of intellectual property law protection (including brands, designs, copyright, patents, advertising law), as well as commercial services, commercial and general litigation and property law.
The synergy between a law firm specialising in the protection of creative fruits and the Loeries is a natural one. Adams & Adams supports the Loerie Awards Company and is responsible for all its legal matters. The firm is committed to and supports the local advertising industry.
This is an exciting opportunity for a law firm which has been involved in the protection of so many aspects of the brand communication industry for over a century to join forces with the Loerie Awards. The partners believe in nurturing and encouraging creative talents and for that reason, Adams & Adams is also the sponsor of the Young Creatives Award. It is the most prestigious award for new creative talent in this industry. This is the fifth anniversary of the Young Creatives Award, which recognises outstanding achievement by talented individuals at the beginning of their careers, working in any area of brand communication.
The firm believes in supporting home-grown talent and has always focused on ensuring the protection of the brand names, ideas and intellectual property of innovators.
The partners of Adams & Adams congratulate all the companies that have been nominated for one or more Loerie Award! We wish you everything of the best in the lead up to the festival weekend!
WINNERS OF YOUNG DESIGNERS CATEGORY 2010
Mariette du Plessis
Charne le Roux
Jenny Pienaar
Dale Healy
Somayya Khan
Nishan Singh
Christophe van Zyl
Natasha Wright
Phillip Haupt
Kelly Thompson
Lucy Signorelli
Danie Strachan
Articles
Coldplay copying other artists?
The New York Times, Record Industry Braces for Artists’ Battles Over Song Rights
International protection for performers
POSA presents petition to the Minister of Trade and Industry
Idols need protection
What’s in a name in the entertainment game?
Downloads
Journal of Marketing: Law Firm - The Year of Rebranding.pdf
Websites
Loerie Awards 2011 - Cape Town does us proud!
Loerie Awards expose students with more to follow
Kuli Seeks Out Worst Dressed At Loeries
Tagline News
DDB And Joe Public Creatives Are South Africa’s 2011 Loerie Awards
The 33rd Annual Loerie Awards in Cape Town
Loerie Awards 2011: Saturday night winners
The Loerie Awards
World Design Capital Cape Town 2014
The Creative Circle
I did that ad
The Assegai Award
The Pendoring Awards
All the 33rd annual Loeries winners
The Loerie Awards 2011 Winners Announced